Love it or hate it, bulk email still happens.
It doesn’t bulk texting services what you are planning — a new product launch, a massive sales campaign, or a new book promotion — you will most likely resort to bulk mailing.
Still, it’s best to start with an email campaign.
Is there a difference? We will answer a little later. We will also tell you what recommendations to follow when creating and sending such mailings.
What is Bulk Email?
This is the simultaneous sending of letters to a large number of contacts. Many marketers (myself included) submit a letter of this kind:
The reason is that, at least in the past, mass mailings:
were done to as many users as possible, regardless of whether they gave permission to send such messages;
were done unplanned...